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Rouleur Live 2026 is scheduled for Nov. 12–14 at London’s Truman Brewery, with 127 brands exhibiting across two floors. The added floor has made room for 46 new exhibitors, including an Italian Pavilion and a display of historic bikes from the Museo del Ghisallo.
Rouleur Live 2026 is set to bring 127 brands to London’s Truman Brewery across two floors from Nov. 12 to 14, with the added exhibition space allowing 46 new exhibitors to join the show, according to Cycling Weekly. The expansion increases the range of cycling products and displays visitors can see at the annual event.
The event is organised by cycling magazine Rouleur and is scheduled to run over three days, Thursday, Nov. 12, through Saturday, Nov. 14. Exhibitors are expected to present products and launches, while the programme will include talks and stage appearances by riders. Cycling Weekly reports that riders appearing across the three days have won a combined 29 Tour de France and Tour de France Femmes stages.
A new Italian Pavilion will occupy the upstairs floor. It is being organised through a partnership between Rouleur and the Italian Trade Association, known as ITA. The pavilion is expected to feature Italian cycling companies as well as historic bicycles from the collection of the Museo del Ghisallo, which are to be brought to London for display.
Named Italian exhibitors include bike makers Pinarello, Colnago and Wilier Triestina; saddle brands Prologo and Selle Italia; tyre maker Vittoria; clothing brands Q36.5 and Santini; and components brand Campagnolo. Other bike brands listed for the show include BMC, Cannondale, Canyon, Cervélo, Look, Orbea, Ridley, Rose and Van Rysel. Cycling Weekly says there will also be more than 100 other brands, interactive displays and opportunities for visitors to try products, though it does not provide a complete exhibitor list.
More Space for Cycling Exhibitors
The second floor changes the scale of the exhibition by creating room for 46 brands that have not exhibited at the show before, according to the report. For visitors, that means a broader selection of brands and products in one venue, alongside chances to speak with exhibitors and take part in some displays. The announcement is relevant to people planning to attend or compare equipment, but it does not specify which products will be launched or available to test.
The programme also extends beyond brand stands. A room sponsored by Shimano is dedicated to 11 independent frame builders, while other displays and activities are planned around gravel cycling, vintage bikes and cycling art. That mix gives the event a broader programme than a conventional trade-floor visit, although the available report does not give a full schedule or details for each activity.
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A London Show With Added Floor Space
Rouleur Live is an annual London cycling event organised by Rouleur magazine. The 2026 edition is planned for the Truman Brewery in East London and will use two floors for the first time, according to Cycling Weekly. The report links that additional space to the inclusion of the 46 new exhibitors; it does not state the total number of exhibitors at previous editions.
Alongside the Italian Pavilion and independent frame-builder room, the report lists a Gravel Gallery, vintage bike display and Karl Kopinski artwork. It also mentions a feature connected to the 2027 Tours de France Grands Départs in Britain. The source describes these as planned elements of the event, not as completed displays or activities.
Full Lineup and Programme Pending
The reported figures and planned attractions come from Cycling Weekly’s event preview. The available source does not include a complete list of all 127 brands, a detailed timetable for talks and rider appearances, or the names of every speaker. It also does not specify which products will be launched, what visitors will be able to test, or how the historic bicycles will be selected.
Details could change before the event. The report says tickets are available through Rouleur’s website, but does not give ticket prices, attendance capacity or information about entry arrangements. Readers should check the organiser’s current event information for updates before travelling.
Event Runs November 12–14
Rouleur Live 2026 is scheduled to open at the Truman Brewery on Thursday, Nov. 12, and continue through Saturday, Nov. 14. Visitors can check Rouleur’s ticketing and event pages for current availability, the final exhibitor list and any published schedule. The source report says tickets are available at rouleur.cc.
Key Questions
When and where is Rouleur Live 2026?
The event is scheduled for Nov. 12–14, 2026, at the Truman Brewery in East London.
How many brands are expected to exhibit?
Cycling Weekly reports that 127 brands are expected across two floors, including 46 exhibitors new to the show.
What is the Italian Pavilion?
It is a new upstairs section organised through a partnership between Rouleur and the Italian Trade Association. It is expected to feature Italian cycling brands and historic bicycles from the Museo del Ghisallo collection.
Will there be activities beyond product displays?
Yes. The report lists talks and rider appearances, interactive exhibits, a room for 11 independent frame builders, a Gravel Gallery, a vintage bike display and artwork. A full schedule was not provided in the source.
Where can I find tickets?
The source report says tickets are available through rouleur.cc. Check the organiser’s site for current prices and availability.
Source: cyclingweekly.com
