As Black Friday 2026 approaches, many shoppers are eyeing OLED TVs for their stunning picture quality and vibrant colors. Among the best options are the LG 65-Inch OLED evo C5 Series for its advanced gaming features and sleek design, and the Samsung 77-Inch S84F for its large size and immersive sound. However, these premium models come with significant price tags, and their complex features might overwhelm some users. If you’re seeking a balance between performance and affordability, the LG B6 Series offers excellent visuals with a more approachable price. Here’s a detailed look at these top picks, highlighting what makes each one stand out—and where they might fall short.
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Key Takeaways
- The LG evo C5 stands out for its combination of picture quality and gaming features, but it carries a premium price.
- Samsung‘s larger 77-inch model offers immersive visuals and sound, ideal for dedicated home theater spaces.
- The LG B6 provides excellent OLED quality at a more accessible price, though it lacks some of the latest gaming tech.
- High-end models often require complex setup, which may be a challenge for some users.
- Choosing the right OLED depends heavily on your room size, budget, and primary use (gaming vs. cinematic content).
| LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025) |  | Best Overall OLED for Gaming and Design | Screen Size: 65 inches | Resolution: 4K | Technology: OLED evo | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision |  | Best for Cinephiles and Premium Smart Features | Screen Size: 65 inches | Resolution: 4K | Processor: a11 AI Processor Gen 3 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F) |  | Best for Large-Scale Immersive Viewing | Screen Size: 77 inches | Resolution: 4K | Processor: NQ4 AI Gen2 | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) |  | Best for Versatile Performance and Upscaling | Screen Size: 65 inches | Resolution: 4K | Processor: NQ4 AI Gen3 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision |  | Best Budget OLED with Premium Features | Screen Size: 65 inches | Display Technology: OLED | Resolution: 4K UHD | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen Size | Resolution | Processor | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 65 inches | 4K | Alpha 9 AI Processor Gen8 | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | 65 inches | 4K | a11 AI Processor Gen 3 | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | NQ4 AI Gen2 | OLED HDR |
| Samsung 65-Inch Class OLED S90 | 65 inches | 4K | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED AI 4K B6 | 65 inches | 4K UHD | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG 65-Inch OLED evo C5 Series stands out for its stunning 4K picture quality with self-lit pixels and Dolby Vision support. It’s a top choice for gamers thanks to its 144Hz refresh rate, NVIDIA G-Sync, and ultra-low 0.1ms response time, making it ideal for fast-paced action. The AI-powered Alpha 9 processor enhances both picture and sound, providing a premium experience. Compared with the Samsung S84F, the C5 offers a more refined design with Art Gallery Mode, making it versatile for aesthetic integration. However, its premium price may be prohibitive, and its advanced features could require a learning curve for newcomers. This TV is best for those who want cutting-edge gaming features combined with high-end visuals and design, but less so for budget-conscious buyers or casual viewers.
Pros:- Exceptional picture quality with Dolby Vision and self-lit OLED pixels
- Advanced gaming features including 144Hz refresh, G-Sync, and VRR
- Sleek design with Art Gallery Mode for aesthetic versatility
- AI-driven picture and sound enhancement
Cons:- High price point
- Complex features may require time to master
- Premium models can be overkill for casual use
Best for: Gamer enthusiasts and design-conscious buyers willing to pay a premium
Not ideal for: Budget shoppers or viewers seeking simple setup without complex features
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Audio:Dolby Atmos
Our verdict“A superb choice for gamers and design lovers who prioritize top-tier visuals and features, despite its cost.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series prioritizes cinematic excellence with perfect black levels, vibrant colors, and support for Dolby Vision and Atmos. Powered by the a11 AI Processor Gen 3, it upscales content smoothly and provides a bright, colorful picture. Its 165Hz refresh rate and low response time make it a solid pick for gaming, but its main appeal is the cinematic experience, especially with Filmmaker Mode and ambient light technology. Compared to the LG C5, the C6 adds a higher refresh rate and more refined smart features, making it better suited for users who want both film-quality visuals and gaming capability. The tradeoff is a higher price and a potentially complex setup process. This model makes the most sense for dedicated home theater lovers who also game occasionally, but it might be too elaborate for casual viewers.
Pros:- Vivid, cinematic picture quality with Dolby Vision and Atmos
- Supports high refresh rates and low latency for gaming
- Premium smart platform with access to over 400 channels
- Upscales content effectively with AI processing
Cons:- Premium price
- Complex setup for optimal performance
- Size may be too large for small rooms
Best for: Home theater enthusiasts who also want gaming capabilities
Not ideal for: Budget-minded buyers or those seeking simple smart TV functions
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Refresh Rate:165Hz
- Smart Platform:webOS 2026
Our verdict“A high-end OLED that balances cinema-quality visuals and gaming, perfect for serious home theater setups with gaming ambitions.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77-Inch OLED S84F Series offers a massive 77-inch display with AI-enhanced processing, delivering vibrant colors, deep contrast, and ultra-smooth motion at 120Hz. Its wave-inspired design adds a sleek aesthetic, while the multi-dimensional sound creates an immersive experience. This TV is ideal for those wanting a true home theater experience, especially in larger rooms, thanks to its expansive size and high-quality sound system. Compared with smaller 65-inch models, the S84F’s size makes it less suitable for compact spaces but unmatched for viewers who want a cinema-like experience at home. Its premium price reflects its size and features, which might be prohibitive for more modest budgets. This pick is best for dedicated media rooms or large living spaces where size and immersive audio are priorities.
Pros:- Massive 77-inch display with vibrant 4K quality
- Ultra-smooth 120Hz motion ideal for sports and gaming
- Deep contrast and vivid colors with AI processing
- Immersive multi-dimensional sound
Cons:- Very high price
- Requires significant space
- Potentially complex setup
Best for: Large living rooms and home theater setups
Not ideal for: Small rooms or budget-conscious buyers
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Smart Platform:Samsung TV Plus
Our verdict“An excellent choice for those seeking an expansive, immersive OLED experience in a dedicated space, with a significant investment.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model)
The Samsung S90F 65-inch OLED features an advanced AI processor that intelligently upscales SDR content to near-4K quality, making it a versatile pick for varied sources. Its 144Hz refresh rate and HDR+ support ensure smooth motion and vibrant images, suitable for gaming and fast-paced content. The built-in Alexa makes voice control straightforward, and its sleek design fits well into most modern living spaces. Compared to the LG models, the S90F emphasizes AI-driven upscaling and motion handling, making it a solid choice for viewers with mixed content sources. The main tradeoff is that its price can be high, and setup may be complex for users unfamiliar with advanced smart features. This TV suits buyers seeking a flexible, high-performance OLED that excels at upscaling and gaming alike but may be overkill for casual viewers.
Pros:- AI-powered upscaling for better SDR content
- High 144Hz refresh rate for gaming
- Vivid, vibrant display with HDR+
- Built-in Alexa for voice control
Cons:- Potentially high cost
- Setup complexity
- Requires familiarity with advanced features
Best for: Versatile users who watch a mix of content and game frequently
Not ideal for: Those seeking a simple, plug-and-play smart TV
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Platform:Built-in Alexa
Our verdict“A flexible OLED that balances gaming, upscaling, and smart features, suited for users with diverse viewing needs willing to invest in performance.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED B6 Series offers outstanding picture clarity with perfect black levels, Dolby Vision, and Atmos support. Powered by the A8 AI Processor 4K Gen3, it provides smart features like Filmmaker Mode and gaming enhancements such as a 120Hz refresh rate and VRR support. While it may not have the latest high-end gaming tech like G-Sync or the ultra-high refresh rates of more expensive models, it still delivers a compelling OLED experience at a more accessible price point. Compared with the C5 and C6 series, the B6 is less feature-rich but remains a strong contender for users wanting quality visuals without breaking the bank. Its potential for burn-in over time and less sophisticated smart features are worth considering. This model suits buyers who prioritize picture quality and smart TV ecosystem on a budget but don’t need cutting-edge gaming tech.
Pros:- Excellent picture quality with perfect black and color
- Supports Dolby Vision and Atmos
- Smart features with LG Channels
- Gaming support with 120Hz and VRR
Cons:- Higher risk of burn-in over time
- Less advanced gaming tech
- Potentially complex setup for optimal use
Best for: Budget-conscious buyers seeking high-quality OLED with smart features
Not ideal for: Hardcore gamers or those wanting the latest tech
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K UHD
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Smart Platform:webOS
Our verdict“A solid OLED choice for those who want high picture quality and smart features at a more affordable price, though with some caution regarding burn-in.”
How We Picked
Our selection process focused on the latest 2025/2026 OLED models that are likely to feature in Black Friday deals. I evaluated each TV based on picture quality, gaming capabilities, smart platform features, design, and value for money. We prioritized models with self-lit OLED panels, high refresh rates, and HDR support, ensuring they are suitable for both cinematic viewing and gaming. Price was a factor, but we also considered user-friendly features and potential tradeoffs like setup complexity or high cost. Our goal was to identify options that offer the best balance of performance and value for different types of buyers during Black Friday sales.
| oled tv deals black friday | Processor | HDR | Smart Platform |
|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | Dolby Vision | — |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | Dolby Vision, HDR10 | webOS 2026 |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | OLED HDR | Samsung TV Plus |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ | Built-in Alexa |
| LG 65-Inch Class OLED AI 4K B6 | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 | webOS |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday requires understanding how features align with your viewing habits, room size, and budget. Not all OLEDs are created equal, especially when it comes to gaming, cinematic quality, or smart features. I’ll walk you through the key considerations so you can prioritize what matters most, whether that’s picture quality, gaming performance, size, or price.
Picture Quality and Technology
OLED panels are renowned for their perfect black levels and vibrant colors, but not all models implement the same tech. Look for self-lit pixels, Dolby Vision support, and AI processing if you want cinema-like visuals. Higher-end models tend to have better brightness and contrast, which can make a visible difference in well-lit rooms.
Gaming Features
If gaming is a priority, focus on models with high refresh rates (at least 120Hz), low response times (0.1ms or similar), and compatibility with G-Sync or FreeSync. These features reduce motion blur and screen tearing, providing smoother gameplay. Keep in mind that such features often come with a higher price tag.
Size and Room Compatibility
Size matters. Larger screens, like the Samsung 77-inch, create an immersive experience but require spacious rooms. Smaller sizes, such as 65 inches, are more versatile for most living rooms. Measure your space carefully to ensure the TV fits comfortably without overwhelming the room or blocking windows and doors.
Smart Platform and Additional Features
Smart features like voice control, app ecosystems, and content upscaling enhance usability. LG’s webOS and Samsung’s Tizen platforms are both user-friendly, but they differ in available apps and integrations. Additional features like Art Gallery Mode or Filmmaker Mode can also influence your choice based on aesthetics or cinematic experience preferences.
Budget and Long-Term Costs
Premium OLEDs come with a high price, but they also might incur costs related to potential burn-in or the need for more careful usage. Balance your budget against the features you need most, and consider the long-term value of investing in a high-quality panel versus a more affordable option with fewer features.
Frequently Asked Questions
What is OLED technology and why is it considered superior?
OLED technology uses self-lit pixels that can turn on and off individually, allowing for perfect black levels and vibrant colors. This results in superior contrast and color accuracy compared to LCDs. OLEDs also offer wider viewing angles and faster response times, making them ideal for movies, gaming, and general use where picture quality is a priority.
Are OLED TVs suitable for bright rooms?
While OLEDs deliver stunning contrast and deep blacks, their brightness levels are generally lower than some high-end LCDs, which can impact viewing in very bright rooms. However, recent models with Brightness Booster technology help mitigate this to some extent. If your room is very well-lit, consider models with higher peak brightness or add ambient lighting to improve picture visibility.
Is gaming on OLED TVs really better?
Yes, gaming benefits significantly from OLEDs due to their low response times, high refresh rates, and support for technologies like G-Sync and FreeSync. This combination reduces motion blur, tearing, and input lag, providing a smoother experience. Keep in mind, however, that extended gaming sessions on OLEDs may pose a burn-in risk, so using screen savers and varying content can help protect the panel.
What should I consider about smart features?
Smart platforms like LG’s webOS and Samsung’s Tizen offer access to streaming apps, voice assistants, and customization options. Consider which ecosystem you prefer or already use, and check for compatibility with other smart home devices. Also, look for features like built-in AI for content recommendations and multi-channel access, which can enhance your viewing experience.
How long do OLED TVs typically last?
Modern OLED TVs are designed to last many years, with typical lifespans exceeding 10 years under normal use. However, they are susceptible to burn-in if static images are displayed for prolonged periods. Using features like screen savers and varying content can help extend the panel’s lifespan. Overall, OLEDs are a durable and long-lasting choice for most users.
Conclusion
For dedicated gamers and design lovers, the LG evo C5 offers cutting-edge features and sleek aesthetics, justifying its premium price. Those seeking a cinematic experience with excellent smart features may prefer the LG C6, especially if room size isn’t a concern. Buyers with large spaces or home theater ambitions should consider the Samsung 77-inch S84F, despite its higher cost. Budget-conscious consumers who prioritize picture quality over the latest gaming tech will find the LG B6 a compelling, more affordable option. Ultimately, your choice hinges on how you prioritize size, performance, and budget during this Black Friday sale.
